Success in the event management industry means embracing the NEW NOW™

GES launches Spiro

Expanding virtual, hybrid and traditional special event services from World leader in event management

LA VEGAS, March 29, 2022 /PRNewswire/ — There’s a lot of focus on “the way things were” and “going back to before 2019,” but none of the conversations address the running the state of events and experiences. Rather than reflecting on a world that was, or trying to predict what the future holds, GES, one of the world’s leading live event companies, is taking a big leap towards adoption of change, identifying new opportunities for growth and ultimately redefining what that means. to “get together”.

GES logo (PRNewsfoto/ON Services, a GES company)

GES introduces its new venture Spiro™, the brand experience agency for the NEW NOW™.

GES, one of the world’s leading providers of exhibition services and live event venue services, introduces its newest venture Spiro™, the brand experience agency for the NEW NOW™. Spiro enhances GES’ capabilities to run traditional events and will deliver a new set of capabilities that deliver increased experience dividends for the way events have now evolved.

“The launch of Spiro comes at a very opportune time for our industry and our customers,” said Spiro Global President, Jeff Stelmach. “The past two years have reinforced the critical value of events and experiences for connecting people. Now some people can meet in one place while others join online. Some interactions happen entirely online. it’s not about meeting people with similar interests in one place – it’s about people with similar interests meeting in the media where they are. We don’t see this as an obstacle, but rather as an opportunity to reach an even larger audience and attract attendees who may never have been able to ‘attend’ live events before.”

Skilled in analytical and strategic event management, creative design and production, Spiro views in-person, virtual and hybrid events as opportunities for immersive and interactive storytelling and brand loyalty.

“There have never been so many ways for companies to thoughtfully engage with their key audiences – and access new ones,” said Spiro Chief Marketing Officer, Carley Faircloth. “One of Spiro’s core offerings is the creation of Communities of Practice – a design approach that positions events as enablers of ongoing community. Through this proprietary approach, experiences are elevated beyond the transactional, to pay dividends on the experience deficit that global audiences currently face.”

As Spiro expands its capabilities for in-person as well as virtual, hybrid and integrated experiences, GES will continue to be a leader in providing its full suite of traditional exhibition and trade show services. To learn more about GES, visit To learn more about Spiro, visit

About GHG

GES, a Viad Corp (NYSE: VVI) company with a heritage of more than 90 years, is a global live events company providing exhibition services, branded experiences and live event venue services across the United States, Canada, Europeand the Middle East. GES offers the right mix of experience, fresh ideas and in-depth industry knowledge. The company’s award-winning services combined with hosting, event technology and innovative tools help you optimize your events – making all aspects of planning and execution simple and worry-free. GES’ passionate team of highly trained experts work side-by-side with you to deliver impactful, creative and data-driven solutions to capture the full value of your shows. GES partners with leading brands and salons and has been recognized with many prestigious industry awards. For more information, visit

About Spiro

Spiro, part of the GES Collective and Viad Corp (NYSE: VVI), is a world-class brand experience agency that brings clients’ visions to life by redefining human connections with innovation and immersive storytelling to live, virtual and hybrid experiences – all on a global scale. Spiro serves some of the world’s most valuable brands with a wide range of services, including brand and platform strategy and planning, content creation, exhibition and portfolio management, meetings corporate events, conferences and events, product launches, sponsorship activations, etc. For more information about Spiro, part of the GES Collective, visit

Media Contact:
Jenn-JosephThe Encore Agency
602-329-8040 [email protected]

Spiro, member of the GES collective

Spiro, member of the GES collective



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