DENVER, February 17, 2022 /PRNewswire/ — Haventhe largest online interior design service, today announced the acquisition of interior, a direct-to-consumer home furnishings brand that has grown nearly 600% over the past two years. The interior unlocks access to custom customization options, historically only available at luxury prices. By combining two of the industry’s most beloved and fastest growing brands, the acquisition paves the way for the creation of an innovative design ecosystem that will serve new and existing customers in exciting new ways. The Marriage is Natural: One of The Inside’s biggest client requests is for design services, and Havenly’s designers have been among The Inside’s biggest clients for years. Both brands share a similar mission to make home design an accessible and personalized experience for everyone. Under the terms of the agreement, Havenly acquired the core assets of The Inside, including its intellectual property and inventory. Financial terms of the acquisition were not disclosed.
Havenly helps clients bring their dream home to life with individual design assistance and handpicked products to suit their unique style, space and budget. Havenly’s expert designers create hundreds of thousands of custom designs each year and invite customers to shop on the company’s robust e-commerce platform featuring the most popular names in home retail as well as brands exclusive to designers. The acquisition of The Inside is a natural extension of Havenly’s mission to make home design an accessible and personalized experience for everyone; bringing custom furniture and affordable decorations to their customers.
This acquisition follows Havenly’s multi-year partnership with Reese’s Book Club and the acquisition of cross-platform room layout and 3D visualization technology from Occipital, a leader in spatial computing. Together, these acquisitions and partnerships are part of the company’s broader strategy of leveraging technology and innovation to deliver a premium product experience that makes personalized, bespoke interior design accessible. to all.
“Our acquisition of The Inside and Occipital’s 3D technology is an important step in our growth strategy to revolutionize, digitize and personalize the home design experience,” said Lee Mayer, co-founder and CEO of Havenly. “We are already a go-to destination for those looking for design, inspiration and product recommendations for the home, but now we can also offer products tailored to meet our customers’ wants and needs for a more practical design.”
For The Inside, Havenly’s nationwide scale and expertise unlocks a significant scale for The Inside’s custom fabrics, furniture and décor. The Interior Co-Founder Danielle Walish will join Havenly to manage the transition, integrate The Inside assets into Havenly and capitalize on changing consumer design trends in favor of prints offered by The Inside. She will be joined by all other current employees of The Inside.
To learn more about Havenly’s design services and e-commerce platform, please visit: www.havenly.com.
Havenly is the largest online interior design service that makes expert design accessible to everyone, regardless of budget or location. Havenly, founded by Lee Mayer, is a network of professional, highly screened and trained interior designers who create custom visual designs based on the client’s unique style choices. They create hundreds of thousands of designs a year, making them the go-to source for home design inspiration across the country. Havenly’s e-commerce platform is connected to hundreds of retailers so customers can shop direct at guaranteed best prices. Start designing your space at Havenly.com or on the Havenly Appavailable on the Apple App Store.