How To Follow Up With A Web Design Proposal | Small business

Whether you’ve just submitted a website design proposal to a potential client or received the proposal, the next steps to follow up on it can determine if and how a working relationship begins. Before you make contact to agree on next steps or deal with the bad news that the proposal won’t turn out to be a job, gather your ideas and plan your response so that you continue to present a professional impression.


Track the date you submitted the proposal to your prospect. If you have built in a follow-up date in the language of your proposal, this time marker gives you a window of opportunity to assess progress. If your prospect wants a website live and completed on a specific date, for example, the time required to complete your proposal can give you a milestone before which the prospect must respond. Adding a statement to your proposal that sets out when and how you will make contact gives you the strategic opportunity to take the first step.

Describe the points you want to cover in your follow-up. Use email to give yourself the digital equivalent of a written response, especially if your prospect has already been responsive to email communications. Additionally – or instead, if your prospect relies more on phone calls than email – call to recap the content of your email message. However you communicate, plan and refine your message before you make contact. The script is part of a phone call if you want to make specific points, as long as you can read the script without sounding like a telemarketer.

Use your follow-up opportunity as a chance to find out where you rank among potential suppliers, if your client has questions or concerns about your proposal that you have not yet heard from, and what you can do to increase your chances of securing the project. If you are dealing with a prospect with an office in your city, as opposed to a remote client who has contacted you outside of your local market, offer to meet in person to answer any additional questions.

Take notes on any requests the prospect makes for valuation materials or additional information. Offer to email her links to sites you have designed that demonstrate the design capabilities or features she mentions. If it expresses reservations about some aspect of your design, consider whether it reacts to something that’s easy to change – a color scheme or font choice, for example – or something fundamental to your concept like structure. base of the site you have proposed.

Ask when she is likely to make her decision. Request a follow-up opportunity at or around this time. If your prospect requests additional material or expresses an interest in an alternate version of your design that is easy to demonstrate, offer to provide examples and quantify what they want to see. If you can show him an alternate version of the site as a thumbnail, or change the CSS on a live demo enough to show him a different look, come up with these approaches in response to criticism of your visual approach.


Examine the designer’s proposal against your request for proposal. Identify the requirements it does not answer or the questions it does not answer. If the design differs from your RFP but still meets your needs, assess whether the differences require discussion or reveal another approach to your site’s requirements that shows an innovative approach. If you are unsure whether the proposal can accommodate functionality essential to your site’s needs, such as a shopping cart, internal audience bulletin board, or streaming media, plan to ask more questions.

Rate how comfortable you are with the designer’s approach, samples, ideas, and qualifications. Parts of this process are based on your objective assessment of how well a potential supplier meets your expectations. Part of it depends on your subjective reaction to the idea of ​​dealing with this person during a design project, whether or not you are the primary contact. If you enjoy the job but are doubtful about working with the designer, quantify your reaction and decide if you can make the relationship work for the duration of the project.

Formulate a list of follow-up questions, if you are still considering the designer. If it clearly does not meet your requirements, write down just enough information to formulate a rejection letter that identifies a weakness in the referrals or approach. If you want to see visual alternatives or need more detail on how the approach can fit into the programming you need, write focused questions that prompt the designer to respond.

Call or email the designer to award the project, ask for additional information, or let them know they’re not in the running. If you are considering selecting him, or if you have chosen him as a finalist from the pool of applicants, give him a timeline for the next steps towards the start of the project. Ask how long it takes to access files, including visuals, and your server. Check how you will access its intermediate server to examine the work in progress.

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