Design management is an exciting avenue: The Tribune India


Pervine Malhotra

Q. I worked as a junior art director in a mid-sized advertising agency. Can you please tell me something about design management? – Rashmi Gairola

A. Simply put, design management is the art and science of improving collaboration and synergy between “design” and “business” in order to improve design efficiency.

In other words, design management is the “business” side of design. It encompasses the processes, business decisions and strategies underway to enable innovation and create effectively designed products, services, environments, communications and brands that enhance our quality of life and ensure organizational success.

At a deeper level, Design Management seeks to link design, project management, strategy and supply chain techniques to control the creative process,

support a culture of creativity and build a structure and organization for design in order to generate a competitive advantage on the triple bottom line: economic, social / cultural and environmental.

Traditionally, Design Management was limited to the management of design projects. Over time, however, it has evolved to encompass several other aspects of the organization at a functional and strategic level.

Design has today become a strategic asset in brand equity, product differentiation and quality for most companies. More and more organizations are leveraging design management

As a discipline, it straddles the related branches of management, namely marketing management, operations management and strategic management.

There are more than 50 courses

in Design Management offered at MA, M Des as well as MBA level in the US and UK (even Finland and the Netherlands) that you could explore.


Options after BBE

Q. I am pursuing a bachelor’s degree in business economics. I want to know about future options (further education and employment in the public service) after taking this course. Currently, I am thinking of doing a master’s degree in economics. So, is there a better option than this? – Mansi Rawat

A. In an increasingly globalized world, with new business risks stemming from inflation, currency fluctuations, variable interest rates, regulatory risks, foreign markets and now the WTO, the big private companies increasingly rely on business economists. The symbolic one-man economic cell is now staffed with several staff. These are tasks for which an MBA is not strictly intended. As a business economist, you may also specialize in market research or international trade, exports and imports. While a good master’s degree in economics (MA (Eco) or an MBE is a prerequisite for working as a business economist, the deciding factor is your ability to marry fundamental knowledge of economics with market demands. and business.

Banking and financial institutions also hire business economists. Indeed, a number of recruitment advertisements for management trainees require an MBA / MA (Eco) as the desired qualification. You can also improve your job prospects by doing an MBA or an MFC or a CFA.

Immerse yourself in maritime law

Q. I have been sailing freighters for over a decade now. My children are now in school so I am considering a job ashore, preferably something related to maritime law which is related to my field. However, I don’t have an LLB degree, so what options, if any, are available to me? – Shubham Kumar

A. Well, there is a good option that you can check out right away. The Maritime University of Gujarat School of Maritime Law, Policy and Administration offers an LLM in Maritime Law as well as an LLM in International (Professional) Law which does not require an LLB. These two one-year courses are open to graduates of any discipline (with a minimum of 50% marks) and 3 years of professional experience in the relevant field, which may be suitable for you.

For admission criteria and other details, please log on to their website: www.gmu.edu.in

GMU is currently operating from its transitional campus at the Gujarat National Law University in Gandhinagar, Gujarat until its permanent campus is established.

Indian avocados are highly rated in the global maritime industry

There is an increasing demand for maritime lawyers in trading companies, shipping companies / agencies, insurance companies, etc.

Overseas shipping companies doing business in India need professionals with knowledge of maritime law

Factors such as seizure of ships, cargo claims and work related to P&I provide excellent opportunities in the maritime space.

Increase opportunities to work abroad with P&I clubs and shipping companies. Many Indian companies are setting up overseas operations for chartering and shipping.

Email your questions to [email protected]



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