When Mia Jung, director of interiors at AD100 Ike Kligerman Barkley, fashioned a home in Nantucket, Massachusetts, for a client several years ago — long before Coastal Grandmother was codified by TikTok — she embraced certain aesthetic principles , such as the use of a water-inspired color palette, vintage textiles and textured surfaces. “After I finished, I realized this was a house I would like to move into,” Jung says. The project recently caught the eye of a new Miami-based client who requested similar elements in an upcoming home design. “Because of the pandemic, people are trying to find a comfortable retirement. It used to be that you decorated the house to show off, mainly for entertainment. Now our homes mean a lot more to us because we spend a lot more time there. »
Style is also accessible, according to Ash Read. Read is the founder of live comfortably, a two-year-old UK-based site that bills itself as the “go-to source for modern homeware and furniture brands”. Read says, “If you wanted to create a coastal granny vibe in your own home, you could make a few little tweaks, like picking up a new woven rug or adding extra neutral-colored throws and pillows to your space, or adding fresh flowers. . It’s not something you have to spend thousands of dollars to achieve.
“You don’t have to be a grandmother. You don’t have to live by the sea. It doesn’t matter your race, gender or tax bracket. You don’t need a Hamptons house,” Nicoleta insists, pointing to a list of celebrity archetypes she says represent the style, from Stanley Tucci to Oprah, Taylor Swift and Reese Witherspoon. For Miyar, the look is something that most of her clients request in one way or another. She brings up an exception: “Maybe not my London bachelors.”
Erin Gates, of the eponymous company based in Massachusetts, designed a coastal grandmother’s abode in Groton Long Point, Connecticut, which perfectly captures the aesthetic. “He champions classic lines and materials – think English sofas with rolled arms, Belgian linen, antique wooden furniture. This is high quality construction, and there is no trend in sight. Gray echoes the sentiment and thinks the coastal grandma is here to stay, though grandkids can leave their own mark: “I see this as a cyclical style that will repeat itself among generations to come, with its own touch of course. A classic white shirt will always have a place in our wardrobes, as will a simple white linen drape over our sea-facing windows.”